CONCURRENT EDUCATIONAL SESSIONS
Data Analytics and the Revenue Management Process
Presenters: Todd Buese, The William Warren Group/StorQuest
Wenxuan Fan, The William Warren Group/StorQuest
WWG has a unique approach to analyzing data as part of its revenue management program. In this session, we
will share with you the data that we collect, how we use that data and what that data does for us in this critical
operations function. Many of the tools that the WWG and other large operators use, are available to you as well.
For example, unit sales data, call center and website data, length of stay and demographics all go our revenue
management decisions. This and other data is then combined into a data warehouse to model and analyze and help
us make the best pricing decisions to optimize revenue. We’ll share with you some components of our “secret sauce”
to help you better utilize data in making pricing decisions.
The Evolution of the Store Manager
Presenter: Jim Mooney, Jr., Devon Self Storage
This session will take a look at the drastic changes that have occurred in managing a self storage facility over a
fairly short period of time. Technology we used even 10 short years ago has changed and evolved out of necessity.
The ‘need it now’ mentality vs. the ‘if they build it they will come’ mentality has dramatically changed the way we do
business. This session will cover:
- Yellow pages advertising vs. Google Search
- Answering Machine vs. Call Center
- Knuckle Buster vs. credit card software
- Paper leases vs. eSign documents
- Facility Managers as caretakers vs. Sales Professionals
Self Storage Market Fundamentals Update & Forecast
Presenter: Jeffrey Adler, Yardi
Based on Yardi Matrix’s database of more than 27,000 properties, we’ll discuss topics related to new supply, sales
values, rents and loan maturities-both 2018 results and 2019 forecasts. During this session, we’ll discuss national
trends as well as major city trends, for the more than 130 markets that they cover.