8:00a – 5:00p

Exhibitor Set-up

8:00a – 6:00p

Conference and Trade Show Registration
SSA Membership/State Associations/Products & Services Booth

1:00p – 4:00p

Keynote Speaker: Dr. Arthur B. Laffer – Presidential Medal of Freedom Award Recipient

Optional event; requires separate fee.

On June 19, 2019, President Donald J. Trump awarded the Presidential Medal of Freedom to Arthur B. Laffer. This prestigious award is the Nation’s highest civilian honor, which may be awarded by the President to individuals who have made especially meritorious contributions to the security or national interests of the United States, to world peace, or to cultural or other significant public or private endeavors.
Arthur B. Laffer, the “Father of Supply-Side Economics,” is one of the most influential economists in American history. He is renowned for his economic theory, the “Laffer Curve,” which establishes the strong incentive effects of lower tax rates that spur investment, production, jobs, wages, economic growth, and tax compliance. Dr. Laffer was the first chief economist of the Office of Management and Budget and a top economic advisor to President Ronald Reagan. Among other accomplishments during his distinguished career, he served as a consultant to the Department of the Treasury and Department of Defense. Dr. Laffer’s public service and contributions to economic policy have helped spur prosperity for our Nation.

Industry Leaders Session

Moderator: Patrick Reilly, President & CEO, Urban Self Storage

Panelists: Dave Benson, CEO, Morningstar Properties, LLC; Ken Nitzberg, Chairman & CEO, Devon Self Storage; Brian Cohen, President, Andover Properties, LLC; Stephen Clark, Principal, Clark Investment Group

Capital Markets Session

Lead by Eric Snyder, Principal, Talonvest Capital, Inc.

Panelists: Keith Williams, Managing Director, Wells Fargo; Mike Mele, Vice Chairman, Cushman & Wakefield; Jason Haby, Vice President, Crow Holdings Capital; Eric Snyder, Principal, Talonvest Capital

1:00a – 3:30p


Optional event; requires separate fee.

Excellence in the Tenant Life Cycle

Presenters: Grace Totty, Director of Marketing; Jennifer Barnett, Chief Operating Officer and Amber Tyson, Vice President of HR, Absolute Storage Management

This session walks self storage managers and owners through each step of a tenant’s life cycle (attract, convert, close, delight), detailing how excellence can be displayed at each step. In this session, subject matter experts from three departments will walk listeners through marketing, operations and customer relations, detailing ways to be excellent.

4:00p – 6:00p

Young Leaders Group (YLG) Networking Reception

Requires a company membership in SSA and YLG. To join the YLG, please go to

5:30p – 6:45p

Chairman’s VIP Reception

Ticketed event; by invitation only.

6:00p – 7:30p

Canadian SSA Reception

All Canadian self storage owners, operators, managers and staff are invited to join the CSSA VIP Networking & Welcome Reception. This is a wonderful opportunity to meet other self storage operators from across Canada. There is no charge to attend this event and is open to all self storage operators registered to attend the Self Storage Association Fall Conference.
Please contact Sue Margeson at 1-888-898-8538 or at for more details.

7:00a – 5:00p

Conference and Trade Show Registration

7:00a – 11:30a / 4:00p – 5:00p

SSA Membership/State Associations/Products & Services Booth

7:00a – 8:30a

Breakfast Buffet and Networking

7:30a – 8:30a

Modernize Your Self Storage Facility

Presenter: Troy Bix, Janus International

Learn how to rebuild a more modern self storage facility and in return retain current customers, attract new tenants, and remain relevant in an increasingly competitive self-storage landscape. We’ll be discussing the importance of restoring and rebuilding older facilities from replacing doors to revamping unit mixes to retrofitting your security system. We’ll also explore the financial benefits of restoring and rebuilding older facilities and how you can increase rental revenue, improve your resale value, and in many cases even receive commercial and tenant insurance and property protection discounts.

The Top 10 Action Items That = Rentals

Presenter: Jim Ross, The Self Storage Show

This session will give you the top 10 Action Items that self storage operators can easily implement that will bring in rentals in any market. These golden nuggets of action items come from conducting numerous one on one interviews with the industry’s top professionals for the podcast “The Self Storage Show.”

Raising Capital for Your Next Self Storage Project

Presenter: Ryan Gibson, Spartan Investment Group, LLC

How to raise funds legally for your next self-storage project? Learn how to raise millions for your next deal from an experienced chief investment officer who has raised over $12M to purchase existing and ground up development self storage projects. We will cover both legal and strategic topics on how to organize capital in accordance to the SEC.

8:00a – 8:30a


This session will help make your first SSA Conference & Trade Show experience not only more enjoyable, but more productive as well. Learn to maneuver through all of the program activities in a timely, efficient manner, so you’ll be able to plan your personal agenda for maximum effectiveness. Then find out how you can put your SSA membership to work for you! Learn about new programs created specifically for owners and operators, new publications, and much more.

8:45a – 10:00a

Storage in Europe: Opportunity or Trap?

Presenter: John McGlynn, Scottish Capital Partners Ltd.

9:00a – 5:00p

Direct Member Lounge

Membership has its privileges, and we’re rolling out the red carpet for direct members of the national SSA with a comfortable and relaxing lounge where you can sip on a complimentary beverage before visiting the trade show or next session. (Direct Member badge required upon entry.)

10:00a – 10:15a


10:15a – 11:30a


Established in 2016, the Barry Hoeven Memorial Award was created in honor of the late Barry Hoeven to recognize individuals in the self storage industry who, like Barry, have performed heroic acts on behalf of others. This year we honor Spencer F. Kirk, Extra Space’s founder of the non-profit organization Kirk Humanitarian.

Get Out Of Line: Step Up, Stand Out, & Succeed

Presenter: Sarah Robb O’Hagan, Extreme SRO

Executive, activist and entrepreneur, Sarah Robb O’Hagan has been described by the media as everything from “Superwoman undercover” to the “Pied Piper of Potential.” She is a high-energy combination of disruptive business leader, fitness fanatic, and cheerleading mom, and has been named one of Forbes‘ “Most Powerful Women in Sports” and one of Fast Company’s “Most Creative People in Business.”

As former Chief Executive Officer of the indoor cycling company Flywheel Sports she lead the transformation of the business through digital content and services including the launch of the Fly Anywhere an at-home cycling product. Prior to this role, Sarah became an internationally recognized re-inventor of brands, having served as global president of the $5Bn sports brand Gatorade, where she successfully led the business through a major repositioning and business turnaround, and global president of the luxury fitness company Equinox, where she reinvented the offering through a significant technology transformation.

11:30a – 4:00p


1:30p – 5:00p

Large Owners Council Meeting

For SSA members who own 10 or more facilities and are dues-paying members of the LOC. Reception to follow.

4:00p – 4:15p


4:15p – 5:30p


Just about every self storage topic you can think of will be addressed in small discussion groups led by knowledgeable facilitators. Table-hopping several times during the session offers you a chance to get as much information as possible on a variety of topics. We have 30 topics so select the tables where the discussion will benefit you most! We will ring the bell at regular intervals to allow you to participate in different table discussions.

5:45p – 6:45p

Opportunity Zones and Self Storage

Presenter: Todd Richardson, Husch Blackwell LLP

Since the SSA Spring Conference, the Treasury Dept. issued on 04/17 a second round of proposed regulations providing guidance and clarification on many questions unanswered by the first round of proposed regulations. This additional guidance has prompted many investors that were previously waiting on the sidelines to begin to invest in opportunity zones. We will cover the most important guidance/clarifications provided by the second round of proposed regs and allow owners/investors actively investing in opportunity zones to provide insight.

Look OUTSIDE for Best Practices

Presenter: Robert Vamvas, Hans Robert and Burgess Carey, Safe Storage, Inc.

The best way to run any business is to look beyond the industry you’re in to discover ways to optimize your business. From site selection to monitoring your business’s daily cash, discover ways company’s like Starbucks monitor store performance, Marriott treats their customers or how KPIs are determined to deliver outstanding service.

How to Build a Security Strategy that Protects your Investment and Enhances the Tenant Experience

Moderator: Thomas Brooks, PTI

Your security setup should be more than just keeping the bad guys out and letting the good guys in. Join our panel of industry leading Security Integration Experts and Facility Operators as we discuss real-world examples of how facilities can leverage security to better protect their investment and enhance the tenant experience. Topics will include:
    •     Security in the industry today: “The ground truth”
    •     Essential vs Optional Components: Our experts weigh in
    •     How to integrate and operationalize your security strategy
    •     Audience proposed topic(s)

5:45p – 6:45p

Nevada Self Storage Association Meeting/Educational Session

6:45p – 8:15p

Welcome to Las Vegas Reception

7:00a – 3:30p

Conference and Trade Show Registration

7:00a – 11:30a / 3:00p – 5:00p

SSA Membership/State Associations/Products & Services Booth

7:00a – 8:15a

Breakfast Buffet and Networking

7:30a – 8:30a

Multi Level Self Storage Construction

Presenter: Patrick McCallister, Storage Building Company, LLC

This discussion will explore multi-level self storage construction. Reviewing structural engineering contracting, framing systems (load bearing or structural steel), unit mix construction, and exterior finishes (CMU and Insulated Metal Wall Panels). We’ll discuss construction budgets for the above listed scope items, process and durations, expectations, and pros and cons.

How to Optimize your Auction: Live or Online

Presenter: Lonnie Bickford, AppleTree Storage &

Live and Online auction tips to improve turnout and make more money! Come learn lessons and tips from a multi-facility owner / operator of self-storage facilities for over 20 years, and who is also a licensed auctioneer, to get the most out of your auctions. Find out what type of auction is best for your facility, and hot to market your auction to draw a crowd at live and online auctions. See what liabilities you face from live or online auctions, and when is the best time and day to schedule your auctions. Make the most our of your auction to recoup your past due rents.

Human Resources - Recruiting and Hiring

Presenter: Doug Griest, e-Test and Tim Springer, Move It Management LLC

Hiring employees is difficult but can be made easier by following best practices. The topic will be addressed from the perspective of an organization psychologist and an owner/operator. Topics covered include understanding the job, sourcing candidates, behavioral interviewing, avoiding biases, legal issues, testing, and how to objectively evaluate candidates.

8:30a – 8:45a


8:30a – 9:45a

Canadian Hot Topic Panel Discussions

8:45a – 9:45a

Block Chain to Raise Equity and Debt

Presenter: John Manes and Aaron Lomhan, Pinnacle Storage Properties

There is a new platform for the commercial real estate industry that will enhance the liquidity of commercial investments in both categories of debt and equity. This is an industry disruptor changing the way people view real estate finance. In this session, you will learn about using blockchain technology to finance projects backed by the value of storage.

Value Pricing on the Internet

Moderator: Jim Mooney, Jr., Freedom Storage Management

We all know that the industry is moving to value pricing/convenience pricing: within each unit group, the more convenient or desirable units are rented for higher rates. A central question is how can we manage this transition so that both revenues and customer service increase for individual operators and the industry benefits. One area of particular concern, and opportunity, is how to best integrate value pricing with websites. Are interactive site maps the future? Should web sites offer the opportunity to upgrade prior to or after a reservation is made? What are the elements of customer psychology to consider? Our panel of industry experts will address these and other critical questions, making this a session not to be missed!

Trusts In The Age Of Trump: Time To Re-Engineer Your Estate Plan

Presentor: Sean Todd, Law Offices of Sean G. Todd, PC

50% of all individuals have NO estate plan. Learn how to utilize lifetime wealth transfer strategies to avoid the 40% federal estate tax while you still retain control of your business. Understand the new opportunities to use trusts and gifting which can dramatically reduce estate and income taxes, too. A common estate planning mistake, which can be easily avoided, could cost your heirs tens of thousands in taxes. Case study will show the tax cost of common errors and the “done right” Tax Attorney/CPA directed estate plan and notable tax savings created with professional tax planning.

9:00a – 5:00p

Direct Member Lounge

Membership has its privileges, and we’re rolling out the red carpet for direct members of the national SSA with a comfortable and relaxing lounge where you can sip on a complimentary beverage before visiting the trade show or next session. (Direct Member badge required upon entry.)

9:45a – 10:00a


10:00a – 11:30a


ThiThis prestigious honor goes to individuals who have made outstanding contributions not only to SSA but also to the storage industry as a whole. This year we honor Ron Havner of Public Storage and Dave Rogers of Life Storage.

Mike Burnam, Chief Executive Officer, StorageMart

Mike Burnam is Chief Executive Officer at StorageMart, who, with his family, operates 225 self storage facilities (in excess of 17 million square feet of storage space) in the US, Canada and the UK. Mr. Burnam was previously Chief Executive Officer and Trustee at Warburg StorageMart Partners. He also served as Chief Executive Officer at Storage Trust Realty taking the company public in 1994, then again in 1999, selling it to Public Storage. Mr. Burnam has developed, built and sold over $3.5 billion in self storage transactions. He has been the Chairman of the Board of the national Self Storage Association and has served three terms on the national SSA Board of Directors. Mr. Burnam also sat on the Canadian Self Storage Association Board of Directors in 2007 and is a co-founder of the Self Storage Institute, established in 2015. Mike Burnam was inducted into the Self Storage Hall of Fame in September 2015, and following his father, became the second member of the Burnam family to receive this recognition.

11:30a – 3:00p


3:00p – 3:15p




Requires a company membership in SSA and YLG.

3:15p – 4:15p

Predicting the Future in Daily Increments: Pricing at Advanced Level

Presenter: Ahmet Kuyumcu, Prorize and Joe Robinson, Simply Self Storage

Join a top self-storage operator and a pricing expert to discuss how you can maximize your revenue by employing the best practices from the field of RM. Revenue management (RM) uses advanced algorithms to consistently find the optimum price for a product under multiple market conditions. This consistency enables operators to sustain long-term revenue growth. As data becomes ubiquitous, RM is becoming a sophisticated management discipline, upending the entire self-storage industry by altering the way prices are set. We’ll discuss key considerations for any successful revenue management program.

Acquisitions Due Diligence

Presenter: RK Kliebenstein, Metro Self Storage

If you are considering purchasing a self storage property, this session will guide you through the due diligence to understand the risks involved in a multi-million dollar purchase. Topics covered include who, what, where and when to hire a third party professional to disclose risks including survey, environmental, property condition, site audit and market conditions.

How Those Creepy Facebook Ads Work and How You Can Use Them to Grow Your Self Storage Business

Presenter: Spencer Smith, AmpliPhi Social Media Strategies

So, you’re minding your own business and browsing Facebook. Then, there it is again! Those shoes, in the size you wear, in the color you like, popping up as an ad in your Facebook feed. How does that happen? Cookies? Yep. But what else? And, more importantly, how can you use the power of the “Creepy Facebook Ad” to your advantage in your self storage business? In this session, You’ll learn exactly how the technology works, and how you can implement the power of targeted digital marketing with Facebook, LinkedIn, Google and YouTube to grow your business. Facebook made over $5 billion in profit alone last quarter, and you’ll see exactly why.

4:15p – 4:30p


4:30p – 5:30p

“Hot Stove” Value Issues Facing Owners

Presenter: Jeff Humphrey, Devon Self Storage

What are the primary value creation factors for self storage properties and how do these impact the Owner’s return? What are the most common real estate investment measuring tools and what do they mean? Whether you are looking to buy your first property, or are a seasoned investor expanding your portfolio, understanding the most important value factors is critical. Other topics covered are face vs. effective storage rates, eleven possible revenue sources, the “Big 8” operating expenses, capital costs, capitalization rates and financing. Don’t make the most common errors when looking at investment opportunities in a competitive market.

Effectively Training Self Storage Employees

Presenter: Carol Mixon-Krendl, SkilCheck Services

Discover how to effectively train new self storage managers. Learn methods of teaching and types of training that are the most efficient for the self storage business. And, discover how a self storage Operations Manual helps the employees to reliably and efficiently carry out their tasks with consistent results. Acquire information on how a good training program and operations manual will improve training quality, reduce human error, provide consistency as to precisely what they need to do daily, weekly and monthly, who they are responsible to and what the employees are responsible for and how to successfully operate a self storage property.

Building Customer Retention with Customer Service

Presenter: Rebecca Cornell, Affordable Self Storage Inc.

Explore the fundamental importance of building relationships and rapport with tenants to sustain customer retention and foster growth within the community. Understand how to grow success by considering the customers’ wants, needs, and expectations and serving them at a higher standard. Lastly, recognize the importance of adding the human factor into an automated industry by taking the time to understand all agencies associated with your business on a personal level to create maximum productivity and efficiency. Lead by an Army Veteran who has served four years active duty and completed a combat tour in Afghanistan; now uses military leadership skills and education to successfully manage a growing self storage facility with a consistent 100% occupancy rate.

5:30p – 5:45p


5:45p – 6:45p

It Needs to be in Your Lease

Presenter: Jeffrey Greenberger, Greenberger & Brewer LLP

This session takes you through his thought process when reviewing a rental agreement, to discuss provisions of a rental agreement needed to protect yourself and your investment in your self storage facility. We’ll break these down by the minimally acceptable rental agreement; the additional clauses that most up-to-date operators are including; the extra clauses for operators who want a full and complete rental agreement; and the special services clauses for those offering things, such as, vehicle storage or other ancillary services. If you haven’t reviewed your rental agreement in at least 3 years, this session is an absolute must for you, as well as, for the beginner or any experienced operator, who just wants to know that their rental agreement is up to snuff.

Reaching the True Construction Cost

Presenter: Eric Fleps, ARCO/Murray

For those looking to build a new self storage facility, construction and its associated price tag can be daunting. In this seminar, attendees will learn what they should know about the real cost of construction. We will break down the steps it takes to reach the proposed project price. Our presenter will help attendees understand the differences between budgetary and hard pricing, explain construction allowances, and help break down what they should know about construction pricing as they begin exploring the opportunity to build.

Beat the Competition on a Single Site Marketing Budget

Presenter: Christina Alvino, FineView Marketing and Jim Ferguson, VaultDrop

We would all love to have a large marketing budget and be able to spend like the big players in the industry. This session will focus on efforts any operator can do on a single site marketing budget to compete & beat the reits. Learn what techniques can be used with your website, management software, local marketing and social media to build your brand & market your facility.

5:45p – 6:45p


SSA's Women's Council Presents

7:00p – 9:00p

Young Leaders Group (YLG) Offsite Networking Reception

Requires a company membership in SSA and YLG.

7:00a – 8:15a

Breakfast Buffet and Networking

7:00a – 10:00a

SSA Membership/State Associations/Products & Services Booth

8:00a – 8:50a

The Tenant-Centric Experience Mobile Technology Demands Today

Presenter: John Traver, XPS Solution

Successfully engaging today’s tech savvy tenant hinges on our ability to be accessible, available, and helpful, regardless of the technology medium the tenant chooses for engagement. The ubiquity of the mobile phone has radically, and permanently shifted the way we market, sell, and support tenants. A comprehensive tenant-centric approach is not only strongly recommended, it is a business critical imperative. Ensure your operation and strategy is poised to support the modern tenant.

Insurance Claim and Loss Adjusting

Presenter: Scott Greenwald, Goodman-Gable-Gould/Adjusters International

In this session you will learn insurance basics that pertain to the self storage industry and receive tips on making the most of your insurance claim. Goodman-Gable-Gould/Adjusters International (GGG/AI) represent policyholders in first-party claim negotiations with property insurance carriers for expeditious recovery, after a policyholder has suffered property damage. Come learn from the experts! Q&A Encouraged.

Solar Energy 101

Presenter: Mat Elmore, Pivot Energy

Solar Success: This session will include how to leverage solar energy systems to increase profit at self storage facilities, and why self storage facilities are prime candidates for solar energy systems. As a result of dramatic cost reductions and improved policies across the country, investment in solar energy systems is one of the best ways to reduce operating costs and increase profits for self storage owners and operators. This session will share experience in developing hundreds of rooftop solar energy systems and discuss when and why you should consider solar.
    •     How Solar Technology Works
    •     Return-on-Investment and Financial Metrics
    •     Self Storage Solar Energy Case Studies

Top 5 Market Dynamics Influencing the Sale of Your Property

Presenter: Cameron Vale, SkyView Advisors

Market prices for self storage properties appear to be off the charts, prompting many owners to consider selling. Before taking that leap, have you considered the market factors that will affect the sale of your property? Is your facility positioned to maximize value or could you be leaving money on the table? Our speaker will explain how market dynamics such as interest rate risk, rental rate trends, supply dynamics, and market sentiment will affect the sale of your property. Learn how new capital and buyer sentiment have shaped self storage transactions in recent years and what that means for your property heading into 2020.

8:50a – 9:00a


9:00a – 9:50a

Quick Ways to Find the Good, Bad and Ugly at your Store

Presenter: Anne Ballard, Universal Storage Group

•     Use your key reports to find the priorities for improvements
•     Instantly see your successes and areas needing your attention or updates
•     How spending 1 hour a month on your Key Reports can lead to instant improvements
•     What your reports are telling you about:
    ◦     Income
    ◦     Same Store Sales Increase (SSSI)
    ◦     Delinquencies & Auctions
    ◦     Fees Waived
    ◦     Customer demographics
    ◦     Rate Management
    ◦     3 types of occupancy

Design Innovation for your State of The Art Self Storage

Presenter: Bruce Jordan, Jordan Architects

We will be discussing new innovative design options for your new self storage development and self storage conversion and how new technology, materials, and innovation is changing the industry. We will cover new design trends for your management office, loading facilities and vertical circulation, creative site design techniques to maximize your development, creative architecture to enhance curb appeal and blow away the competition. We will explore creative ways to use site topography to your advantage to limit grading costs and increase yields. We will discuss self storage conversions and new design options to maximize your coverage and returns. New innovative design techniques for multi story self storage projects will be covered including do’s and don’t, and how new code changes can work to your advantage. We will cover design options on how to get your self storage project approved by the city.

New Supply and Street Rate Performance

Presenter: Chris Nebenzahl, Yardi Matrix

We will take a national and market level view of the self storage industry, focusing on new supply, penetration rates, street rate performance and concessions. How are developers using data to optimize their project locations? Are more projects being deferred and abandoned in light of heavy supply in many markets? What markets have the strongest tailwinds due to population and domestic migration growth? Which markets have the biggest headwinds? Will e-commerce companies have a material impact on storage occupancy and performance? As more big box retailers close with storage conversions increase?

Winning the Feedback Economy

Presenter: Melissa Stiles, Storage Asset Management

With review requesting becoming key in performing well online, consumer expectations are increasing. This means operators need to dramatically improve their ability to monitor and respond to online feedback. Consistent and honest customer feedback is a way to attract new customers, improve business reputation, increase awareness of problems in the business and also improve employee morale. This session will help operators survive in this new feedback economy.

9:50a – 10:00a


10:00a – 11:15a

“Live from Vegas: The Self Storage Legal Network’s Legal Power Hour”

Presenters: Carlos Kaslow, Self Storage Legal Network / SSA Legal Counsel and
Scott Zucker, Self Storage Legal Network / Weissmann Zucker Euster Morochnik & Garber P.C.

A Q&A session for owners and managers addressing the latest legal and regulatory developments impacting the self storage industry. Hear two of our self storage legal experts discuss the topics that pertain to you and your business. Our attorneys will be your attorneys and take your questions for as long as time permits. This session will be well worth staying an extra night in Las Vegas—free legal information brought to you by the Self Storage Legal Network.

Thanks to our event sponsors