Schedule

Tue, Mar 17, 2020 Wed, Mar 18, 2020 Thu, Mar 19, 2020
7:00AM - 6:00PM
Conferenced and Trade Show Registration/SSA Membership/State Association/Products-Services Booth

Tower View

7:00AM - 2:30PM
Exhibitor Set-up

Hall 3

7:00AM - 5:00PM
Exhibitor Lounge

Hall 3 - Booth #653

9:00AM - 11:30AM
AFFILIATED ASSOCIATIONS COUNCIL (AAC) MEETING

 Room 217B


By invitation; For leaders of state associations who have affiliated with SSA

12:30PM - 3:30PM
SELF STORAGE MANAGERS SUMMIT Requires separate fee


Room 217D

Presenters: Anne Ballard & Stacie Maxwell of Universal Storage Group

All self storage managers are welcome to attend this comprehensive session designed especially for managers and owner/managers. At the end of each session attendees will have practical ideas to implement, a new network of colleagues and be further prepared for the ever-changing self storage management landscape.

2:00PM - 3:30PM
YOUNG LEADERS GROUP (YLG) EDUCATIONAL SESSION

Membership in the YLG is required

Technology - How it has evolved and how it's being leveraged in our industry

Room 214A


Generously sponsored by: Chateau Products, Inc., Rapid Building Solutions & Strat Property Management/Lock Away Storage

3:30PM - 7:30PM
TRADE SHOW

Hall 3

Our exhibitors have an abundance of information on the products and service you need.  SSA is committed to providing access to the finest industry resources available.  Whether you're building your first facility or you're an industry veteran, you will find our vendors have a wealth of industry knowledge and are eager to share their wisdom with you.  The Trade Show hall is open throughout the opening night reception so our vendors and attendees can continue to mingle and mix business with pleasure.

5:00PM - 7:30PM
OPENING NIGHT SPONSORS RECEPTION - TRADE SHOW HALL

Hall 3

Join your industry peers for an evening o food, libation and plenty of invaluable networking.  Since the reception starts immediately after opening of the Trade Show, the festivities continue in the exhibit hall.

5:30PM - 7:30PM
SELF STORAGE ECONOMIC SUMMIT Requires separate fee

The Economic Outlook for Investors and Business Decision Makers

The Self Storage Economic Summit will showcase the most current, up-to-date information on economic and industry trends, successful operational strategies, recent sales, buyer acquisition strategies, changes in the capital markets and other key issues of the financial world as they pertain to self storage. Join your fellow owners and investors at the 2020 Self Storage Economic Summit in San Antonio and get the answers to your self storage investment questions.

Featuring Keynote Speaker Dr. Mark G. Dotzour
12:30 - 1:30 pm
Room 214B

Co-hosted by: SSA &TSSA

Generously Sponsored by BSC Group and MyStorPal Powered by XPS Solutions

REITs Acquisitions & Development Plans for Texas
1:35 - 2:25 pm
Looking at the economic factors driving the self-storage industry in Texas without considering the impact of the REITs is like not making a stop at Bucee’s while on a Texas road trip. This panel takes a deep dive into understanding the largest operators’ strategies for acquisitions of existing stores and ground-up development planned for Texas.

Moderator: Wayne Johnson, Smart Stop Asset Management

Panelists:  Zach Dickens, Extra Space; Mike Rogers, Life Storage; Scott Levy, CubeSmart

 

Lone Start Capital Stack Overview Panel
2:30 - 3:30 pm
Is there an unlimited wellspring for available equity and funding sources for Texas acquisitions, expansions and new development? Hardly. But it isn’t unhealthy, either. This discussion will follow the money to explore current debt underwriting as well as the private equity available for the Texas self-storage market.

Moderator: Clint Wynn, Hixon Properties, Inc.

Panelists: Jim Davies, Talonvest Capital; Shawn Hill, BSC Group, LLC; Steve Mellon, Jones Lang LaSalle (JLL); Jason Haby, Crow Holdings

7:30PM - 9:30PM
YOUNG LEADERS (YLG) RECEPTION

Membership in the YLG required

Room 217B

Generously sponsored by: Chateau Products, Inc., Rapid Building Solutions & Strat Property Management/Lock Away Storage

7:00AM - 3:30PM
Conference and Trade Show Registration

Tower View

7:00AM - 11:30AM
SSA Membership/State Associations/Products & Services Booth

Tower View

7:00AM - 8:30AM
Breakfast

Hemisfair 3

Enjoy breakfast buffet while you network with your peers

7:30AM - 1:45PM
Exhibitor Lounge

Hall 3 - Booth #653

7:30AM - 8:30AM
CONCURRENT EDUCATIONAL SESSIONS

Solar Success: How to Leverage Solar Energy Systems to Increase Profit and Property Value at Self Storage Facilities - Self storage facilities are a prime candidate for solar energy systems. As a result of dramatic cost reductions and improved policies across the country, investment in solar energy systems is one of the best ways to reduce operating costs and increase profits and property values for self storage owners and operators. Mat will share his experience in developing hundreds of rooftop solar energy systems and discuss how self storage owners and operators can benefit from onsite renewable energy. ▪ When and Why to Consider Solar▪ How Solar Technology Work▪ Return-on-Investment and Financial Metrics▪ Self Storage Solar Energy Case Studies

Presenter: Mat Elmore, Pivot Energy

Room 214A

 

Understanding, Calculating and Increasing Facility Value – Successful storage owners recognize the incredible opportunities of creating additional value in their storage facilities. In this session, we'll explore different ways of calculating facility value, ways to increase net operating income, and the financial impact of these improvements. We’ll cover:▪ Understanding different property valuation techniques▪ Mastering valuation calculations▪ Increasing Net Operating Income▪ Impact of rate management▪ Finding optimum occupancy

Presenter: Clair Hoover, Freedom Storage Management

Room 214B

 

Prevails and Pitfalls of E-mail and E-Sign in the Self Storage Industry - In this session, we'll discuss the prevails and pitfalls self storage industry has encountered as it works to digitally transform operations. Email is quick, easy, and inexpensive. Paper, mail, certified mail, and managing mail green card receipts is cumbersome and expensive. Trends are to digitally transform operations. Better operations reduce operator costs, increases operator revenue and therefore increases operator overall enterprise value. Done right, proof of email notice delivery and recording e-consent can speed business, reduce cost, speed recovery of uncollectables, and speed resale of unresponsive space. Done wrong, without regard to compliance with state and federal lien, e-sign, and notification laws, may save time now but will likely cost big in the future. Learn from experts, platforms, and operators about what works and what to avoid.

Presenter: Zafar Khan, RPost

Room 214C

7:45AM - 8:30AM
ORIENTATION FOR FIRST-TIME ATTENDEES AND NEW SSA MEMBERS

This session will help make your first SSA meeting experience not only more enjoyable, but more productive as well. You'll learn to maneuver through all of the Convention program activities in a timely manner, so you can plan your personal agenda for maximum effectiveness. Then you'll find out how to put your SSA membership to work for you! lean about new programs created specifically for owners and operators, new publications navigating the SSA website, and much more.

Room 214D

Generously Sponsored by: A-Lert Building Services & Kiwi II Construction, Inc.

8:30AM - 8:45AM
Break

Hemisfair Ballroom Foyer

Generously Sponsored by: Superior Metal Services

8:45AM - 9:45AM
Opening General Session "Tomorrow's Self Storage - How Consolidation & Inventory Growth are Changing the Landscape"

Hemisfair Ballroom

Moderator:
Marc Smith, Personal Mini Storage Management Co.

Panelists: Marc Boorstein, MJ Partners Self Storage Group; Tamara Fischer, National Storage Affiliates; Chuck Gordon, Storable

9:00AM - 5:00PM
SSA Direct Member Lounge

Membership has its privileges, and we’re rolling out the red carpet for direct members of the national SSA with a comfortable and relaxing lounge where you can sip on a complimentary beverage before visiting the trade show or next session. (Direct Member badge required upon entry.)

Room 218

Generously sponsored by: Chateau Products, Inc.

9:45AM - 10:00AM
Break

Hemisfair Ballroom Foyer

Generously sponsored by: Superior Metal Services

10:00AM - 11:30AM
Keynote Address Featuring Ginger Hardage

Hemsfair Ballroom

Ginger Hardage recently retired as Senior Vice President of Culture and Communications at Southwest Airlines after an illustrious 25 years, where she served as a member of the CEO's executive leadership team. At Southwest, Ginger led a team of 150 people responsible for building and sustaining the organization's legendary culture and communications enterprise.  In 2017, Ginger launched Unstoppable Cultures, a brand designed to help organizations create and sustaining cultures of enduring greatness.

11:30AM - 1:45PM
Trade Show

Hall 3

Visit the Exhibit Floor and see new products/services designed specifically for Self Storage Facilities.

1:00PM - 4:00PM
LARGE OWNERS COUNCIL (LOC) MEETING By invitation only

Room 217D

Meeting of SSA members who own 10 or more facilities and are dues-paying members of the LOC

1:45PM - 5:00PM
SSA Membership/Product-Services/State Associations Booth

Tower View

2:00PM - 3:15PM
Roundtable Discussions

Hemisfair 3

Our Roundtables are typically standing room only! Industry experts will be leading informal discussion on marketing, finance, operations, hiring, site selection, and many other timely categories.  Past conference attendees rate our Roundtable Discussions as extremely valuable components of the SSA Conference and Trade Show program.  You won't want to miss this information-based session. Roundtable Discussion are included in your registration fee.

3:15PM - 3:30PM
Break

Park View Foyer

Generously sponsored by: Superior Metal Services

3:30PM - 4:30PM
CONCURRENT EDUCATIONAL SESSIONS

The Amazing Link: How Management Skills Are Critical to Maximizing Facility Performance - In this session, participants will learn about the increasingly important role that management skills play in maximizing performance of self storage facilities. Participants will also learn the four key management behaviors that are most directly tied to high-quality execution, and they will hear about the three key things they can do to ensure their facilities are best equipped for consistent execution. This session is ideal for owners/operators of multiple facilities, owners/operators whose facilities have more than one or two employees, and facility managers themselves. At the end of the session, all participants will receive a free copy of Jon Dario's newest book, The Amazing Link. How Managers Turn Good Ideas Into Great Results.

Presenter: Jon Dario, Edison Properties/Manhattan Mini Storage

Room 214A

A Road Map for Buying and Selling Self Storage in 2020 - The market has changed, and we will uncover the key points investors will need to navigate in order to be successful on today's self storage investment market. We will discuss valuation, new development, financing, third party management and deal structuring. Secondary markets are no longer a secret - what should investors be looking for when evaluating secondary market properties? Attendees will learn about finding embedded value in a self storage property, the mechanics of proper deal underwriting, and how to create value in today's market.

Presenter: Ben Vestal, Argus Self Storage Advisors

Room 214B

Understanding Your Consumer: An Annual Analysis of Self Storage Tenant Behavior Trends & Data Insights - Many top companies consistently use data to drive their businesses - the self storage industry is no exception. The challenge to operators no longer lies in collecting data, but analyzing and leveraging those data insights to generate actionable business plans. Each day, OpenTech connects thousands of tenants with storage companies around the world. This results in countless data points that shine a light on how consumers actually use self storage. Join us to explore insights and analytics from the 2019 Self Storage White Paper that will help you increase revenue, drive operational enhancements and create a stable, scalable platform for future growth. This comprehensive analysis of consumer trends in the self storage industry will provide data-driven, actionable insights to position your operation for success throughout 2020.

Presenter: Robert Chiti, OpenTech Alliance, Inc.

Room 214C

4:30PM - 4:45PM
Break

Park View Foyer

Generously sponsored by: Superior Metal Services

4:45PM - 6:00PM
SSA WOMEN'S COUNCIL NETWORKING SESSION

Room 217D

Join the SSA Women’s Council for an in person meeting which will include information about the council’s new mentor program and how to get involved, a presentation by Alyssa Quill of Storage Asset Management, Inc. on her background and growth in the self storage industry, and an opportunity to network with other women working in the industry while enjoying a drink.

4:45PM - 5:45PM
CONCURRENT EDUCATIONAL SESSIONS

Retrofitting Your Facility with Modern Smart Entry and Security - Now more than ever before, the self storage industry is presented with a multitude of options for security and access control. How can you cut through the noise and understand what's really important for your facility? In this session, we’ll walk you through the essential elements you need to know in order to retrofit your facility with modern smart entry and security. Advanced technology isn't just for flashy facilities - it's for everyone!In this session you'll learn:▪ How integrating smart entry at your facility elevates the customer experience▪ Options for retrofitting your facility from entry points, to doors, and everywhere in between▪ Best practices for utilizing smart entry technology in daily operations▪ The bottom line advantages of retrofitting with smart technology

Presenter: Terry Bagley, Janus International

Room 214A

Raising Your Digital Presence with Old School Ideas - We all want to be on the first page of google. The digital marketing landscape is rough and often a tough terrain to navigate. Large self storage companies buy their way onto the first page of google with large ad word budgets. But what if you could influence your ranking organically by spending pennies vs. hundreds of dollars? Learn how you can use outside marketing, community involvement and center of influences to help raise your authority and ranking with google.

Presenter: Jessica Casto, STORExpress Self Storage

Room 214B

 

Lessons Learned From Self Storage Litigation - This session will focus on the primary areas of litigation seen over 15 years of representing nationwide and local self storage companies. We’ll cover:▪ Types of Lawsuits in this industry▪ Avoiding such lawsuits before they are filed▪ Contract language related to "security," "climate controlled," and "limitations of liability;" ▪ ADA Claims▪ Dealing with Lawsuits after they are filed. This session will provide attendees with some practical solutions to lawsuit issues and some perspective on avoiding lawsuits at the outset of an issue.

Presenter: Murphy Klasing, Weycer, Kaplan, Pulaski & Zuber, P.C.

Room 214C

6:00PM - 7:15PM
WELCOME TO SAN ANTONIO RECEPTION

Hemisfair Ballroom

Join your industry colleagues for an evening of food, libation and plenty of invaluable networking.

Generously Sponsored by The Storage Acquisition Group

8:00PM - 11:00PM
YOUNG LEADERS GROUP (YLG) RECEPTION

Membership in YLG required

Howl at the Moon San Antonio

Generously sponsored by Chateau Products Inc., Rapid Building Solutions & Strat Property Management/Lock Away Storage

7:00AM - 8:30AM
General Attendee Breakfast & Networking

Hemisfair Ballroom 3

Enjoy breakfast and networking with your colleagues.

7:30AM - 10:30AM
SSA Membership/State Associations/Products & Services Booth

Tower View  

8:00AM - 9:00AM
CONCURRENT EDUCATIONAL SESSIONS

Branding: Who Says It's Only for the Big Guys? - Your brand is more than pretty colors and a nice logo. It's the foundation of your marketing strategy. In the era of disruptors and REITs, your brand is how you can stand out from the crowd. And a strong brand identity is critical to increasing awareness, signing new leases, and retaining current customers. Just ask StorQuest Self Storage. Focused on an audience dedicated to active, outdoor lifestyles, they've integrated their brand at every touchpoint in the customer journey - and the results speak for themselves. In this session we will cover:▪ Why brand, why now▪ The StorQuest approach▪ How to establish your key audience▪ Brand factors to consider▪ How to get started

Presenter: Michelle Bakva, StorQuest & Christine Church, G5

Room 214A

Property Taxes Uncovered - Property taxes are one of the largest and least understood expenses. This fast-paced, multi-state review explains how tax assessments are determined and how investment value is different from the tax assessment; understanding the process, what appeals are available and how to get results. Practical tips provided for buying, selling or financing a self storage facility.

Presenter: Jeff Humphrey, Devon Self Storage

Room 214B


Recipes For Adding New Profit Centers To Your Storage Business - If you've been in self storage for a minute, then you have most likely figured out a few solid strategies that work for your market. You may have even created a recipe for success. Like a good chef or a baker, your recipes can be used time and time again to create the same financial result. During this session we will offer lots of new ingredients on how to make new dough. Join this exciting session to learn new recipes for cooking up more revenue, generating more traffic at your storage property and giving a greater customer experience.

Presenter: Carol Mixon-Krendl, SkilCheck Services & Denee Burns, The Storage Group

Room 214C


Due Diligence Best Practices for Developing a Self Storage Project - Self storage is not as simplistic as some would have you believe. Developing a project and doing it correctly, is an expensive and complex process when done correctly. The risks are very high and the rewards compelling. Cutting corners is a recipe for project failure. In this session, focus will be on these key areas: ▪ Overall Strategy ▪ Exit Strategy ▪ What to build ▪ Where do I build - Market Selection▪ Site Selection ▪ Capital Stack ▪ How do I know if the project has the best chance of success?▪ Who is on my team? ▪ How do I find the right people? ▪ When do I abandon the project? Finding the "right" location and project is very difficult, and in fact, a lot more sites/projects will fail the test than pass. Success, however, is very sweet...an accomplishment worth considering. Do I do it again???

Presenter: RK Kliebenstein, Coast-To-Coast Realty Advisors

Room 214D

9:00AM - 9:15AM
Break

Park View Foyer

Generously Sponsored by: Superior Metal Services

9:15AM - 10:15AM
CONCURRENT EDUCATIONAL SESSIONS

Self-Storage Success: Making Tax Reform Work For You - The Tax Cuts and Jobs Act (TCJA), or "tax reform," has created a wealth of new opportunities for the self storage property owners. This legislation can help you keep your hard-earned profits, if you just know how to leverage it. The key is a thorough Cost Segregation Study - that's how these benefits can be obtained. This session will take a high-level look at everything that's important to self storage owners in this new era including: Bonus and Qualified Property, Section 179, Expensing and Dispositions, and of course Cost Segregation as the vehicle for tax savings. A number of real life examples will be presented.

Presenter: Carly Ferris, Capstan Tax Strategies

Room 214A

Now that the Development Cycle is Over... - In most major MSAs, the recent self storage development cycle has come to an end. New supply has delivered or will deliver soon, and its impact can be felt throughout the sector. So now that development is coming to an end, what's next? This presentation will touch on multiple topics such as:▪ How we got here▪ How new supply is affecting the sector▪ Changes to the sector that happened in the cycle▪ What will be happening "off-cycle." This should be an informative overview for operators, owners, managers, and investors alike.

Presenter: Warner Russell, Jernigan Capital

Room 214B

Moving Beyond Search: Full-Funnel Digital Advertising Strategies that Help Drive Brand Awareness and Rentals - Explore full-funnel digital marketing strategies that actually work to help increase brand awareness, generate website traffic, and drive leads and rentals.▪ What mediums are actually working in the storage industry▪ How to use internal data and advanced audience strategies to help pinpoint your ads to your ideal customers and eliminate wasted ad spend▪ Best practices for creating display and video creative

Presenter: Melanie Thaden, Go Local Interactive

Room 214C


Auditing Your Self Storage Facility - Learn how to audit your storage property like a pro! Go beyond looking at locks to dig deep into the data of self storage to audit for theft, operational improvements and opportunities for making more money.

Presenter: Magen Smith, Magen Smith CPA/ Atomic Storage Group

Room 214D

10:15AM - 10:30AM
Break

Park View Foyer

Generously Sponsored by: Superior Metal Services

10:30AM - 11:30AM
CLOSING GENERAL SESSION “Live from San Antonio: The Self Storage Legal Network’s Legal Power Hour”

A Q&A session for owners and managers addressing the latest legal and regulatory developments impacting the self storage industry. Hear two of our self storage legal experts discuss the topics that pertain to you and your business. Our attorneys will be your attorneys and take your questions for as long as time permits. This is the one session you don't want to miss.

Presenters:
Carlos Kaslow, Self Storage Legal Network and SSA Legal Counsel
Scott Zucker, Self Storage Legal Network / Weissmann Zucker Euster Morochnik & Garber P.C.

Hemsifair Ballroom 1 & 2

Brought to you by the Self Storage Legal Network.