Branding: Who Says It's Only for the Big Guys? - Your brand is more than pretty colors and a nice logo. It's the foundation of your marketing strategy. In the era of disruptors and REITs, your brand is how you can stand out from the crowd. And a strong brand identity is critical to increasing awareness, signing new leases, and retaining current customers. Just ask StorQuest Self Storage. Focused on an audience dedicated to active, outdoor lifestyles, they've integrated their brand at every touchpoint in the customer journey - and the results speak for themselves. In this session we will cover:▪ Why brand, why now▪ The StorQuest approach▪ How to establish your key audience▪ Brand factors to consider▪ How to get started
Presenter: Michelle Bakva, StorQuest & Christine Church, G5
Property Taxes Uncovered - Property taxes are one of the largest and least understood expenses. This fast-paced, multi-state review explains how tax assessments are determined and how investment value is different from the tax assessment; understanding the process, what appeals are available and how to get results. Practical tips provided for buying, selling or financing a self storage facility.
Presenter: Jeff Humphrey, Devon Self Storage
Recipes For Adding New Profit Centers To Your Storage Business - If you've been in self storage for a minute, then you have most likely figured out a few solid strategies that work for your market. You may have even created a recipe for success. Like a good chef or a baker, your recipes can be used time and time again to create the same financial result. During this session we will offer lots of new ingredients on how to make new dough. Join this exciting session to learn new recipes for cooking up more revenue, generating more traffic at your storage property and giving a greater customer experience.
Presenter: Carol Mixon-Krendl, SkilCheck Services & Denee Burns, The Storage Group
Due Diligence Best Practices for Developing a Self Storage Project - Self storage is not as simplistic as some would have you believe. Developing a project and doing it correctly, is an expensive and complex process when done correctly. The risks are very high and the rewards compelling. Cutting corners is a recipe for project failure. In this session, focus will be on these key areas: ▪ Overall Strategy ▪ Exit Strategy ▪ What to build ▪ Where do I build - Market Selection▪ Site Selection ▪ Capital Stack ▪ How do I know if the project has the best chance of success?▪ Who is on my team? ▪ How do I find the right people? ▪ When do I abandon the project? Finding the "right" location and project is very difficult, and in fact, a lot more sites/projects will fail the test than pass. Success, however, is very sweet...an accomplishment worth considering. Do I do it again???
Presenter: RK Kliebenstein, Coast-To-Coast Realty Advisors